Facebook has started rolling out a new feature whereby publisher logos are displayed alongside trending and search articles.
Product manager Andrew Anker said in a blog post that It is one of efforts to enhance people’s recognition of the sources of news.
However for the logos to show next to their content on Facebook, publishers have to upload their logos through a new Brand Asset Library.
To start, Facebook is introducing these logo treatments exclusively for articles in Trending and Search, but the eventual goal is to extend these to all places where people consume news on its platform.
Facebook cited a recent study by the Pew Research Center which stated that only 56% of respondents could recall the source of a new link viewed on social sites.
By surfacing publisher logos next to article links, Facebook wants to make it easier for publishers to extend their brand identity on Facebook–to enhance people’s awareness of the source of content they see on Facebook, so they can better decide what to read and share.
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