LinkedIn, a business- and employment-oriented social networking service, has launched a lighter version of its flagship product, LinkedIn Lite mobile web and Android app in more than 60 countries across the world including Nigeria and South Africa.
The Microsoft owned company says it will help level the playing field for all its members when it comes to accessibility. LinkedIn Lite is focused on speed and simplicity and it includes all key features such as the news feed, profile, messaging and notifications.
According to the company, “LinkedIn Lite loads fives times faster, regardless of the mobile device and the network it’s connected to. The Android app is less than one megabyte in size and can reduce data usage by as much as 80 percent, making it easier for every member to connect to opportunity, on-the-go and in areas of low internet connectivity.”
“The catalyst for LinkedIn Lite was a field research trip about a year ago in Nashik, India, a small city about 100 miles from Mumbai where broadband challenges prevented page loading. To address this, LinkedIn Lite was developed for mobile web and rolled out to all Indian members earlier this year with significant impact:
- Job applications on the mobile website have quadrupled since the launch of LinkedIn Lite in India.
- More than half of new LinkedIn members now sign up on mobile, so this has become a huge enabler for professionals in smaller cities in India to sign up and get connected.”
With this rollout, LinkedIn Lite is now available globally. LinkedIn Lite can be accessed on mobile web at www.linkedin.com, or download the Android app in the Play Store (in countries where the Play Store is available).
Here’s the full list of countries where LinkedIn Lite is available.
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